The latest updates from Hypercell and the world of out-of-home advertising.
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Turn any android phone into the ultimate on-the-go service for seamless data collection and analysis. Simply install our Android application and start measuring audience with a phone. With real-time measurement the results are instantly accessible through Hypercell's dashboard.
Tommi Hippeläinen
Founder, CEO & CTO
Hypercell's service provides real-time visitor data, which now has been made available to all the tenants. The collected data will be used as a starting point for the station's service planning in the future, as Hypercell's service offers the data in an easy-to-understand format, helping the decision-making process move along more efficiently.
Janne Halmela
Sales Director
Hypercell joins World Out of Home Organization, the global out of home association working to promote and improve the OOH industry on behalf of their members.
Tommi Hippeläinen
Founder, CEO & CTO
In order to make this possible, the introduction of knowledge-based management tools are being developed. As a new method, the city uses Hypercell Crowd Stream service to measure the crowd movement and density at Pori's top development sites at any time of the day.
Mikko Siusluoto
Sales Director
Hypercell joins DPAA - Digital Place-Based Advertising Association, the leading global trade marketing association connecting OOH media with the advertising community. As an official member of DPAA, Hypercell will continue their mission of bringing the accuracy of online media impressions into the OOH world.
Tommi Hippeläinen
Founder, CEO & CTO
Urban environments and their nearby businesses are highly affected by the events occuring around them. A live concert on a city square will drastically raise the attractiveness on the nearby advertising spots and ultimately bring the marketers better results. By further focusing ads to specific target groups the outcome will be even better.
Sami Vepsäläinen
Co-Founder, COO
We are happy to welcome and introduce our new team member and Business Development Director for North America, Nick Coston!
Tommi Hippeläinen
Founder, CEO & CTO
Programmatic DOOH advertising is on the rise as one of the most promising media strategies out there. The key feature provided by programmatic advertising is the flexibility to react and adjust campaigns in real-time based on data. Hypercell's Crowd Stream solution brings a new level of accuracy to programmatic campaign reporting.
Sami Vepsäläinen
Co-Founder, COO
Hypercell's service can be used under any weather conditions which enables installation on every vehicle you could possibly think of. Whether your ad-surface exterior is on a tram, a bus or a cab, the service will effectively collect impression data and dwell times from the surrounding area. All data is easily accessible to you and your clients via Hypercell's easy-to-use interface.
Janne Halmela
Sales Director
Traditionally any data on physical promotion impressions has been based on surveys and approximations. Hypercell enables real-time data collection that gives you an unprecedented view on how many impressions your brand collects during any time of the day indoors or outdoors.
Sami Vepsäläinen
Co-Founder, COO
Offering verified data on campaign reach creates extra value for traditional OOH advertising. It enables campaign reach reporting unlike anything before and your advertising clients will continue to trust your media outlet. The key difference compared to digital surfaces with their rapidly changing content is that you can value your traditional OOH surfaces higher due to the bigger total impression counts you can collect with Hypercell's service.
Janne Halmela
Sales Director
By measuring your brand reach at promotion events you will collect the vital data needed to perfect the concept of your future PR work. With the help from Hypercell's service you are able to choose better event locations, provide advertisers and investors with accurate brand reach data as well as measure the passing-by-potential of your event.
Janne Halmela
Sales Director
Curated in-store music backed up by Hypercell's data has the power to change the outcome of your retail business. Soundtracking the in-store experience has been proven to positively affect the conversion rates of retail businesses. With our service you can track changes in customer behavior in real-time and the data supports and guides you in the right direction when you are planning the in-store experience for your customers.
Sami Vepsäläinen
Co-Founder, COO
Use your in-store and on-premise displays as powerful marketing tools and measure the effectiveness of your display network in real time. By providing your partners with the factual impression data your business relations will grow stronger as the deals become more transparent and the profitability goes up for both you and your advertising partners.
Janne Halmela
Sales Director
Most DOOH screen networks are not running ads at 100% capacity at all times. Let us help you maximize your ad-space revenue by increasing screen utilization with DOOH-impression data.
Sami Vepsäläinen
Co-Founder, COO
Guide your festival security in real-time based on Crowd Stream data and measured people volumes at key interest points. Security is the backbone of every well-arranged festival.
Sami Vepsäläinen
Co-Founder, COO
Running a restaurant during the summer months can be a tricky task for many reasons. Our service will greatly ease your workload and help you to react when unexpected things happen.
Mikko Siusluoto
Sales Director
Understanding the passing-by customer potential of your retail store location gives you the advantage needed to run a successful business. By understanding how and when people move close to your location you’re able to optimize your store processes in many ways.
Janne Halmela
Sales Director
Creating value for yourself and your partners gets even tougher in times of economic uncertainty. Being able to report impression counts for your media surfaces is more important than ever when media buyers operate on smaller budgets and only make safe bets. Providing your customers with impression data becomes the big divider in whether your company will survive and thrive or get eaten by the competition during uncertain times.
Sami Vepsäläinen
Co-Founder, COO
The world is facing it's biggest climate crisis in the history of mankind and while cities around the globe grow rapidly it is crucial to meet the sustainability and carbon neutrality standards. To be able to make smart decisions we need city-wide data in order to make urban development sustainable and to navigate towards a carbon neutral future. Obtaining data of this magnitude is a big challenge.
Mikko Siusluoto
Sales Director
Out-of-home advertising companies must incorporate new technologies into their digital screens in order to compete with online media. For large corporations like JCDecaux, making the most of their investments and obtaining the highest possible utilization rate for their screens is critical, but it is even more critical for smaller players in the market. Without accurate outdoor impressions they're unable to justify ad space prices to marketing companies and in result are left with a considerable amount of unused digital advertising space.
Sami Vepsäläinen
Co-Founder, COO
Property owners in big cities have been struggling with losses from empty rental properties, especially due to the increasing number of large shopping malls and outlets outside the city centers. Management companies like Cushman & Wakefield and property portfolio companies like Ilmarinen need real-life data in order to justify rental rates to their tenants. Property owners are unable to accurately communicate the value of their premises to potential tenants without having access to statistics on passing pedestrians, active hours, and dwell times.
Janne Halmela
Sales Director
Shopping centres need to keep up with the competition and ensure their attractiveness for spending customers. It is difficult to gather reliable data on people movement in different parts of shopping centers to justify rental prices or to see how layout changes, events or new tenants attract customers.
Janne Halmela
Sales Director
Hypercell launched a groundbreaking service in June 2021 - a heatmap based on real-time crowd stream data. The goal of this unique way of visualizing crowd movement is to provide a multipurpose tool for any cities and their citizens to use. The heatmap offers a view to real-time utilization rates of any urban area or point of interest, both indoors and outdoors.
Mikko Siusluoto
Sales Director
The DOOH (Digital Out Of Home) impression is based on constantly updated data collected from the locations of advertising equipment. When the raw data collected by the advertising device is filtered through legal modeling of the location, DOOH Impression is obtained.
Sami Vepsäläinen
Co-Founder, COO